Chapter 8 The Digital Pricing FrameworkBest Practices in B2B Pricing and Offer Design
Scott Miller
Portions of this chapter are reprinted with permission from the Professional Pricing Society’s White Paper ‘Best Practices in Pricing B2B Software & Digital Hardware Solutions: Offer Design in the Subscription Era’ (Miller, 2021).
Introduction
From an age of on-premise desktops, servers, and mainframes, to an era of connected devices, cloud computing, big data, and digital transformation, the world and technologies around us are changing at a seemingly rapid pace. These technological changes provide digital vendors not only the ability to create new value and ultimately improve their products and services, but also ...
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