Chapter 9 Tapping into the Subscriber Psychology with Good/Better/BestIs There an Optimal Ratio between Tiers?
Gaurav Sonpar and Michael Mansard
Executive summary
The rise of subscriptions has positioned services, and the recurring revenue they generate, front and center. And services are a fantastic win-win for companies and their customers in terms of value. But the thing about value is that you must put a number on it. That is where subscriptions become a challenge.
While pricing and packaging is one of the most powerful mechanisms to capture new subscribers, it’s also the area that requires the most notable change in mindset. To successfully monetize subscription-based products and services, businesses need ...
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