Introduction
Stephan Liozu and Andreas Hinterhuber
The world of technology is evolving at the speed of light. It is amazing to read about the progress made in just the last 10 years. One can only imagine what the next decade has in store. From quantum technology to advancement in smart and rational artificial intelligence (AI), to digital platforms, and connected ecosystems, the sky is the limit. This is overly exciting for the tech world of science and technology. We wish we could say the same about the worlds of value and pricing management. Over the past 20 years, we have witnessed the emergence of interesting and improved pricing technologies. More pricing software companies have popped up and have invested ...
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