Digital Product Management: Design websites and mobile apps that exceed expectations

Appendix: Product Design Research

In Chapter 4, “Analyzing and Prioritizing Enhancements,” I referred to Universal Methods of Design, Bella Martin and Bruce Hanington’s excellent book about product design research, which highlights 100 approaches to researching product problems, ideas, and solutions. I’ve used several of the ideas described in the book in my own design and management work over the years. Here are a few that I’d recommend most.

A/B Testing

Say you’re in an early product design analysis phase and your team has prototyped two seemingly good ideas. Or it’s later in the design process and you’ve settled on the next priority, but haven’t found a clear design path forward.

If you’re fretting over how to break a tie between two solutions ...