1 WHAT IS DIGITAL PRODUCT MANAGEMENT?
Kevin J. Brennan
INTRODUCTION
The demand for product managers is growing rapidly. If you’re an experienced IT professional, you may have wondered if you should consider moving into this space. In this chapter, we will discuss the reasons for the rise of product management, and how they connect to digital transformation. We will discuss the key members of digital product teams and how the product manager works with them to add value. Finally, we will touch on one of the biggest shifts an IT professional may face in moving to product management: the need to broaden your horizons and think on every level, from the long-term strategy to the day-to-day work of the product team.
DIGITAL TRANSFORMATION AND ...
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