6 DATA-DRIVEN DECISIONS
Filip Hendrickx
The visionary leader that knows exactly what customers need and how to build it for it to be a success: wouldn’t we all love to be that person? Or have that person around to tell us what to do next? Reality is very different: few such leaders exist and even they all have made big mistakes throughout their careers.
While gut feeling has its place, facts from the outside world are the best input for product development decisions. This chapter covers how to find reasons why your ideas may fail and how to experiment your way to success or an early stop, which is also a success as you will have saved time and money that you can then spend on a better idea.
WHY DATA-DRIVEN DECISIONS?
‘The truth is out there.’ ...
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