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Digital Sense by Brian Solis, Chris J. Snook, Travis Wright

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2Influencers, Zombies, and Everything Between

The Rise of Digital Transformation

“The realignment of, or new investment in, technology, business models, and processes to drive new value for customers and employees and more effectively compete in an ever-changing digital economy.”

—Brian Solis, principal analyst at The Altimeter Group

With a combined 40 years of experience building, leading, and advising organizations from the napkin and seed stage to the Fortune 100, FTSE 100, and companies on every continent but Antarctica, both of us have realized one fact about life and one fact about human beings.

  1. FACT 1: In life the only true constant is CHANGE.
  2. FACT 2: No human being resists change, but every human being resists being changed!

Every fundamental and successful organizational change, large or small, happens through effective communication that penetrates the subconscious part of our mind. These facts hold true for organizations as well, where fundamental change occurs and begins to rapidly appear when a tipping point of some smaller percentage (10 to 15 percent) of the workforce accepts the new paradigm or operational order into their collective subconscious.

There are different personality types that you have to learn how to deal with effectively to facilitate positive change within your organization. For those who haven't studied persuasion or any of the masters ...

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