Digital Sense

8Social Business Strategy for Marketing

As we dive into the tactics section of the EMF and help you level-up your overall digital sense of the methodologies at your disposal—many of which you are already deploying daily—we will again focus on the most practical and pragmatic approach to integrating these disciplines (Figure 8.1).

Figure 8.1 EMF with Five Core Tactical Methodologies and the Tactics Excerpt from Success Layer

The Tactics Node of the EMF Success Layer

Much has been written on the topic of social media strategy. Many great minds have conquered that subject. This book is more about customer experience and social business permeating through your entire organization. The fact is, we are marketing to humans in a digital world where everyone is tethered to a mobile device and everyone has the attention span of a goldfish. Good luck!

Case Study: The $1 Billion Dollar Growth Hack

In many C-suites even today, social media is an afterthought. A tactic tacked on at the end of the campaign, an “oh! by the way…” That doesn't work. This is less the case in 2017, but it still amazes us how social media (what Gary Vaynerchuk appropriately refers to as “the current state of ...