As we dive into the tactics section of the EMF and help you level-up your overall digital sense of the methodologies at your disposal—many of which you are already deploying daily—we will again focus on the most practical and pragmatic approach to integrating these disciplines (Figure 8.1).
Much has been written on the topic of social media strategy. Many great minds have conquered that subject. This book is more about customer experience and social business permeating through your entire organization. The fact is, we are marketing to humans in a digital world where everyone is tethered to a mobile device and everyone has the attention span of a goldfish. Good luck!