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Digital Sense by Brian Solis, Chris J. Snook, Travis Wright

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Figure depicting a word cloud with few words, for example, social, marketing, content, and so on represented in bold, and other words are presented in the lower fonts.

8Social Business Strategy for Marketing

As we dive into the tactics section of the EMF and help you level-up your overall digital sense of the methodologies at your disposal—many of which you are already deploying daily—we will again focus on the most practical and pragmatic approach to integrating these disciplines (Figure 8.1).

img A triangle depicting the tactics node of the EMF success layer, where the triangle is representing tactics. A circles inside the triangle is representing content strategy modern search UX/UI SEM/PPC social.

Figure 8.1 EMF with Five Core Tactical Methodologies and the Tactics Excerpt from Success Layer

The Tactics Node of the EMF Success Layer

Much has been written on the topic of social media strategy. Many great minds have conquered that subject. This book is more about customer experience and social business permeating through your entire organization. The fact is, we are marketing to humans in a digital world where everyone is tethered to a mobile device and everyone has the attention span of a goldfish. Good luck!

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