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Digital Sense by Brian Solis, Chris J. Snook, Travis Wright

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Figure depicting a word cloud with few words, for example, save our chiefs, tweet, @chiefs, and so on represented in bold, and other words are presented in the lower fonts.

PrefaceA Tale of Two “Tweeties”

On September 9, 2012, the Kansas City Chiefs lost to the Atlanta Falcons by a score of 40 to 24. The next evening, Travis was chatting with his buddy since fifth grade, Bryan, and they were complaining about how the Chiefs were approximately $30 million under the salary cap for the fifth year in a row.

Travis said, “You mean to tell me the Kansas City Chiefs have been approximately $100–$130 million dollars under the salary cap in the last five years? OMG, I'm sooo tweeting that.”

So he sent this one tweet: “I'm not much of a @KCChiefs fan anymore. Clark Hunt's yearly [$]30m under the [salary] cap is bullshit. Greedy bastard owners can F.O. cc @nfl1

Figure depicting a screenshot of a Twitter user named Travis Wright.

Figure P.1 “The Tweet Heard ’Round the World”

This was not a friendly tweet, Travis understands that. He was angry, as a fan, and decided to tweet about it. It was one glorious tweet from one gloriously disgruntled fan. It was only one rude tweet, not a barrage of tweets.

As you'll soon find out from this book, both Travis and Chris tackle the consequential and inconsequential, in life and in business, with strong opinions and tremendous fervor, with a balance of hilarity and humility, that comes from an insatiable thirst for continued learning and teaching.

After Travis complained about the salary ...

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