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Digital Signage Broadcasting

Book Description

Digital Signage Broadcasting is a perfect introduction to this new world of opportunities for media professionals in all areas. Whether you are in engineering, IT, advertising, or management, you will gain knowledge on the operations of digital signage systems, content gathering, customer billing, and much more on this new exciting media.

This book includes coverage of basic elements, examples of advanced digital signage applications, as well as traffic capacity calculations that may be guidance when choosing means of distribution as physical media, broadband or satellite. Digital Signage Broadcasting helps you discover the fascinating possibilities of this new convergence medium with hundreds of author-created color 3D illustrated graphics and real-life photographs showing the capability and future of digital signage.

Table of Contents

  1. Front Cover
  2. Half Title
  3. Title Page
  4. Copyright
  6. Acknowledgements
  7. Preface
  8. Chapter 1: An Overview of Digital Signage
    1. Imagine the World in 20 Years
    2. The Dawn of a New Medium?
    3. Digital Signage: A Brief Description
      1. How Is Digital Signage Different from Television?
      2. How Is Digital Signage Different from a Web Site?
    4. Retail Applications for Digital Signage
      1. Accessibility of Internet Content
      2. Greater Control and Flexibility of Content
        1. Current Home Applications of Digital Signage–like Devices
  9. Chapter 2: Display Systems
    1. Cathode-Ray Tubes
    2. Flat-Panel Displays
      1. Liquid Crystal Display Panels
      2. Thin Film Transistor LCDs
      3. Plasma Screens
      4. Organic Light-Emitting Diodes Displays
      5. Shelf-Oriented Digital Signage Systems
    3. Projectors
      1. LCD Projectors
      2. Digital Light-Processing Projectors
      3. Short-Range Projection Systems
    4. Outdoor Display Systems
      1. LED Outdoor Display Systems
      2. Daylight-Use LCD Display Systems
      3. Transreflective and Reflective LCDs
    5. Screen Orientation and Aspect Ratios
    6. Display Device Resolution
      1. Computer Display Devices
      2. High-Definition Television
    7. Other Display Aspects
      1. Display System Interfaces
    8. Other Kinds of Display Devices
    9. Electronic Paper
  10. Chapter 3: Making the Best Use of Displays
    1. Screens with Regions
      1. Dynamic Regions
      2. Still Regions
      3. Animated Regions
      4. Video Regions
      5. Aspect Ratios
    2. Screens with Layers
      1. Transparent Layers
      2. Screens with Tickers
    3. Audio
    4. Combination of Picture Elements Using Playlists
    5. Optimization of Dynamic Digital Signs
      1. Digital Dynamic Signs and Posters
      2. Virtual TV Channels
      3. Real-Time Video and Live IPTV
      4. Near-Real-Time Applications
      5. Store Windows
    6. Interactive Digital Signage
      1. Customer Terminals
      2. Motion Detectors
  11. Chapter 4: The Media Player and Feeding the Screens
    1. Personal Computers as Media Players
      1. PowerPoint
    2. Digital Signage File Distribution
      1. PC-Based Media Players and Playlists
      2. Decoding Live Stream Video
    3. Dedicated Digital Signage Media Player Software
      1. Decoding Picture and Video Files
      2. Reading and Executing Playlists
    4. Choosing a Digital Signage System
      1. PC-Based Digital Signage Systems
      2. Dedicated Digital Signage Hardware
    5. Operating System Considerations
      1. Windows
      2. Linux
      3. Mac OSX
    6. Local Content Storage
    7. Output Interfaces
      1. Analog Interfaces
      2. Analog Audio Interfaces
      3. Digital Interfaces
      4. Digital Audio Interfaces
      5. RF Interfaces: Using the Aerial Input of TV Sets
    8. Input Interfaces
    9. The Interactive Media Player
    10. Single-Channel versus Multichannel Media Players
    11. Feeding Multiple Screens from One Media Player
      1. Splitting the VGA Output Signal
      2. Feeding One Message to Distant Screens
    12. The Screen-Integrated Media Player
  12. Chapter 5: Content Distribution
    1. Manual Content Distribution
      1. Digital Photo Frames with Built-In Flash Memory Readers
    2. Internet-Based Distribution
      1. Manual Downloading and Updating
      2. Automatic Downloading and Updating
      3. The ADSL Broadband Installation
      4. Hubs and Switches
    3. How Communications Across the Internet Really Work
      1. IP Unicasting
      2. Unicast Streaming
  13. Chapter 6: The Edge Server
    1. Individual Media Player Updating
      1. Identities and Grouping
      2. Media Player Traffic
    2. The Edge Server
      1. Retrieving Content from the Edge Server
    3. Edge Server Applications
      1. Interactive Customer Terminals
      2. Complex Environments
      3. Streaming IPTV
      4. Similar Home Applications
  14. Chapter 7: Digital Signage Broadcasting
    1. Unicasting
    2. Peer-to-Peer Networks
    3. Terrestrial Broadband Multicasting
      1. Private Network Multicasting
      2. Internet Group Management Protocol Join Request
    4. Satellite Multicasting
      1. Satellite Distribution
      2. Elevation and Azimuth Angles
      3. Satellite Frequency Band Capacity
      4. Satellite Signal Reception
      5. Digital Video Broadcasting
      6. Internet Protocol via Satellite
      7. Digital Signage and Broadcasting Together
      8. Receiving Satellite IP Signals
      9. Wireless LANs
      10. Other Ways to Use Satellite Transponders
      11. Improvements Using DVB-S2
  15. Chapter 8: Content and Content Management
    1. The Content Management Server
    2. Content as Files
      1. Image Formats
      2. Video Formats
      3. Animation Formats
      4. Audio Formats
    3. Storing the Content
      1. Knowing What Content Is Where
    4. Content Management in Practice
      1. Creating the Playlists
      2. Controlling the Media Players
      3. Content Management for Edge Servers and Satellite Multicasting Systems
      4. Controlling the System
    5. Streaming Real-Time and Live Content
      1. The VLC Player as a Streamer
      2. Live Streaming in Full-Scale Broadband Networks
      3. Streaming in Local Area Networks
      4. Streaming with Satellite and Multicast LANs
      5. Live Streaming Systems
  16. Chapter 9: Content Gathering and Customer Billing
    1. Gathering the Content
      1. Manually Uploading Content
      2. Automated Fetching of Files
      3. Handling Various File Formats
      4. TV Commercials in Virtual TV Channels
      5. Image Files
      6. Small Data Files for Continuous Update
      7. Combined Media Files
    2. Content Creation
      1. Authoring
    3. The Rendering Server
      1. Single File Format
      2. Multiple File Formats
      3. Splitting a File into Several Files
      4. Higher-Level Content Management Systems
    4. Outlets for Digital Signage
      1. Customer Relations Management Systems
  17. Chapter 10: Operational Aspects
    1. Content Distribution
      1. Physical Media
      2. Broadband Networking
      3. Satellite Multicasting
      4. GPRS and UMTS Content Delivery
      5. Hybrid Unicast and Multicast Distribution Systems
      6. Which Delivery Method Is Best?
    2. The Return Path
    3. Content Storage
      1. Cleanup Procedures
    4. Replacing Hardware
    5. Updating Software
    6. Preserving Display Devices
  18. Chapter 11: Creating Digital Signage Environments
    1. Retail Chains
    2. Grocery Stores
      1. Shelf-Based Digital Signage
    3. Cinema Applications
    4. Banks and Post Offices
    5. Kiosks
      1. Customer Terminals
    6. Outdoor Digital Signage Environments
      1. Outdoor Screens in Three Dimensions
      2. Sports Arenas
  19. Chapter 12: The Future of Digital Signage Systems
    1. Four Development Phases of Digital Signage
      1. Phase 1: Manual Duplication and Distribution
      2. Phase 2: Terrestrial Broadband Unicasting
      3. Phase 3: Network Multicasting
      4. Phase 4: In-Home Digital Signage
    2. Distribution Media Options
      1. Terrestrial Multicasting Using Landlines
      2. Terrestrial Transmitters
      3. IP Broadcasting
    3. Consumer Applications
      1. Background TV and Information Display System
      2. Customizing Content
      3. Digital Art and Information
      4. The Digital Newspaper
      5. Wallpaper Television
    4. The Need for Standardization
      1. Important Standardization Issues
    5. The Digital Signage Content Provider of Tomorrow
      1. Content Customization
      2. File and Information Transfer
      3. Three-Dimensional Objects and Holographic Data
  20. Appendix A: Traffic Capacity Calculations
    1. Calculating the Minimum Bitrate
    2. Unicast versus Multicast System Server Load
      1. Unicasting Calculations
      2. Multicast Calculations
      3. Unicast and Multicast Break-even Formulas
  21. Appendix B: More about IP Addressing
    1. The MAC Address
    2. The OSI Model Used to Describe IP Traffic
  22. Glossary
  23. Index