So far we have discussed what can be done with digital signage and we have looked at the variety of display systems that are available. Now we want to know how to fill the screens with content and how to create and distribute the content to the screens.
What is really fascinating about digital signage is that it is very easy to start experimenting on a small scale with this media. This is also the reason you find hundreds of digital signage systems in the market. Most of them started on a very limited scale and migrated toward a full-scale digital signage system.
To understand all this better, we will start with two small experiments that lead to some interesting conclusions about digital signage.