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Digital Signage Broadcasting by Lars-Ingemar Lundstrom

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9

CONTENT GATHERING AND CUSTOMER BILLING

All the discussion of the content management server and managing the content distribution to the media players is meaningless without suitable content for the signage system. Introducing digital signage in a retail chain—as a complement to newspaper distribution, cinema chain, or news agency—means exploring a new media. The information age went through a similar change when the World Wide Web was introduced.

Only the future can tell which media outlet—newspapers, TV and radio stations, advertising agencies—will be among the best content providers. I expect many types of companies will try to build a business around this, and not all will succeed. This chapter describes some alternatives for establishing ...

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