Book description
Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and technologies like systems integrations and network infrastructures are all covered.Table of contents
- Front Cover
- About the Series
- Title
- Copyright
- Dedication
- Contents
- Acknowledgments
- About the Author
- Executive Summary
- Introduction
-
Chapter 1 The Big Picture: An Overview of Digital Signage
- What Is Digital Signage?
- The Scope of Digital Signage
- Core Opportunities and Challenges
- Purposes of Digital Signage
- Screens or Displays
- Hardware Infrastructure
- Content
- Distribution
- Trends Propelling Digital Signage
-
Digital Signage Stakeholders
- Advertisers
- Network Operators
- Mobile, Interactive, Touch Screen, and RFID Technology Providers
- ISP, Satellite, Cable, Telco, and Wireless Providers
- Traditional Billboard Companies
- Kiosk Providers
- Flat-Panel Display Providers
- System Contractors
- Software Suppliers
- Store Fixture Providers
- Digital Printers
- Audio/Visual Professionals
- Buyers and Location Owners
- Costs
- Consumer Receptivity
- The Future of Digital Signage
- Chapter 2 What Is Digital Signage?
- Chapter 3 What’s Driving Digital Signage?
- Chapter 4 When and Where to Use Digital Signage?
- Chapter 5 Content
- Chapter 6 Who’s Right for Digital Signage?
- Chapter 7 Choosing a Digital Signage Configuration
- Chapter 8 Business Models and Benefits
- Chapter 9 International Digital Signage
- Chapter 10 Where and How to Start Considering Digital Signage?
- Chapter 11 The Future of Digital Signage
- Appendix A: Directory of North American Digital Signage
- Appendix B: Glossary
- Index
Product information
- Title: Digital Signage
- Author(s):
- Release date: September 2012
- Publisher(s): Routledge
- ISBN: 9781136031533
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