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Digital Signage by Jimmy Schaeffler

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Introduction

Pure and simple, digital signage is an answer.

The more I researched the basics supporting its hardware, software, operations, business models, and its future, the more its solutions became clear.

It is an answer because, as a technology, it presents new opportunities and alternatives for those like advertising agencies, innumerable global advertisers and retailers, as well as their vendors, each of which is faced with huge challenges to remain relevant in the minds (and in the eyes) of the consumer audiences it must address daily, in order to move its business forward.

When all is said and done, the best description of digital signage comes down to the three-sentence summary provided in Chapter 3: “What’s driving the ...

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