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Digital Signage by Jimmy Schaeffler

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1     The Big Picture: An Overview of Digital Signage

Digital signage has evolved into a highly efficient, appealing means of providing multimedia content for business owners, brand marketers, and advertising agencies, who realize its benefits of informing, promoting, and entertaining specifically targeted consumers. The days of providing static content are behind us.

—Tom Perchinsky, CEO, Adek Corporation

Labor-and material-intensive, static, traditional advertising signage, such as posters and billboards, is being replaced by flat monitor screens and quite-active digital content, often in a network, controlled from nearby or afar, often via the Internet, from any imaginable global location. Non-commercial digital displays offer huge ...

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