8 Business Models and Benefits
When evaluating the return on investment (ROI) of a digital signage system, it is crucial to bear in mind the business model we are dealing with, which must be in line with the goals and strategy of the company. The business model will determine the speed and the magnitude of the ROI.
—Xavier Orriols, Founder, Principal, VisualCentury,Barcelona, Spain
Once the all-important digital signage goals are set, a thorough review of the “cost versus the benefit” needs to be completed for every new digital signage deployment. On a macro scale, return on objectives (ROO)1 is that “cost versus the benefit” digital signage measurement, and it becomes the wheel, inside of which the “spokes” represent specific goals ...
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