O'Reilly logo

Digital Signage by Jimmy Schaeffler

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

8     Business Models and Benefits

When evaluating the return on investment (ROI) of a digital signage system, it is crucial to bear in mind the business model we are dealing with, which must be in line with the goals and strategy of the company. The business model will determine the speed and the magnitude of the ROI.

—Xavier Orriols, Founder, Principal, VisualCentury,Barcelona, Spain

Once the all-important digital signage goals are set, a thorough review of the “cost versus the benefit” needs to be completed for every new digital signage deployment. On a macro scale, return on objectives (ROO)1 is that “cost versus the benefit” digital signage measurement, and it becomes the wheel, inside of which the “spokes” represent specific goals ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required