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Digital Signage by Jimmy Schaeffler

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10  Where and How to Start Considering Digital Signage?

A digital signage project follows a structure similar to other application systems projects. The focus on revenue and other stakeholder benefits, however, adds additional important dimensions to a typical system development life cycle, signage project, or merchandising initiative.

—Lyle Bunn, Strategy Architect, Bunn Company

The key is to match up your customers’ requirements and expectations to a solution that meets your business objectives. Once you’ve analyzed the business objectives, and matched them with the customer objectives, it’s time to identify the unique environmental and location issues related to deploying public-space technologies.

—Brian Ardinger, Vice President, Business ...

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