CHAPTER 9

Using a Transmedia Approach

How can you tell a story by tying the content together across multiple platforms?

Why is the transmedia approach so attractive from a creative person’s point of view?

How is the transmedia approach being used for nonfiction endeavors like documentaries and reality-based projects?

Why is Hollywood taking such a keen interest in transmedia entertainment?

A DIFFERENT APPROACH TO STORYTELLING

Traditionally, narratives have been created for a single and specific medium—to be acted on the stage, for instance, or to be printed in a book or filmed for a movie. Sometimes a work might later be adapted into another medium, but such adaptations are rarely planned in advance; essentially, adaptations are just another ...

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