CHAPTER  8

Your Audience

In developing products for niche audiences, how useful are professional experts, focus groups, and testing?

In what ways, if any, does designing a project for a largely female audience differ from designing a project for males?

What special considerations must we be aware of in designing a work of digital storytelling for children?

Are seniors at all interested in digital content, and if so, what should you keep in mind when developing a project for them?

WHO IS YOUR AUDIENCE?

It is common fallacy for inexperienced developers to assume that the digital storytelling project they are working on will have broad appeal, and that it will be something that “everyone” will love. These inexperienced developers have no concept ...

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