What makes the transmedia approach so different from other forms of storytelling?
What are cheese holes and rabbit holes and what do they have to do with transmedia storytelling?
Why is the transmedia approach so attractive from a creative person’s point of view?
How is the transmedia approach being used for non-fiction endeavors like retail and education?
A DIFFERENT APPROACH TO STORYTELLING
With rare exceptions, narratives have been created for a single and specific medium—to be acted on the stage, for instance, or to be printed in a book or filmed for a movie. Sometimes a work might later be adapted into another medium, but such adaptations are rarely planned in advance; essentially, adaptations are just ...