CHAPTER 13

Using Digital Storytelling for Promotion and Advertising

How can digital storytelling techniques be applied to serious business endeavors like promotion and advertising?

In terms of digital storytelling and promotion, what could the US Army and a story about a pig possibly have in common?

Why are alternate reality games catching on as promotional vehicles?

What role does gaming play in promotional digital storytelling?

OLD ENDEAVORS/NEW TECHNIQUES

On the face of it, it may be difficult to see any similarities between a music video featuring a group of preppy rappers, an alternate reality game about a mysterious crop circle, a gritty video game about military combat, and a reality show where all the contestants are house cats. Yet all ...

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