How can digital storytelling techniques be applied to serious business endeavors like promotion and advertising?
In terms of digital storytelling and promotion, what could the US Army and a story about a pig possibly have in common?
Why are alternate reality games catching on as promotional vehicles?
What role does gaming play in promotional digital storytelling?
OLD ENDEAVORS/NEW TECHNIQUES
On the face of it, it may be difficult to see any similarities between a music video featuring a group of preppy rappers, an alternate reality game about a mysterious crop circle, a gritty video game about military combat, and a reality show where all the contestants are house cats. Yet all ...