In what ways can interactive projects that have purposeful objectives, such as teaching or promotion, benefit by being made entertaining?
Why are organizations as different from each other as the United States Army, a major athletic shoe company, and a state parks system all turning to interactive entertainment to help them fulfill their objectives?
In a goal-oriented interactive project, how do you determine how much entertainment content is too much, or too little?
In what important ways should projects with purposeful objectives, such as teaching or promotion, be approached differently from projects whose only goal is to entertain?
Many tasks in life are important, ...