Conclusion: Getting Started

The word “transformation” is fast becoming one of the most clichéd terms in the business world. It’s a word used to signal to a company that there’s an intent to make a change. Often predicated on a new executive hire or a poor performance year, it’s the war cry for, “We have to do something different, and fast.” The next step is usually to call in your favorite premium consultancy firm and sit back as they roll out the kit-bag of recommendations that inevitably never get completed or don’t fit with the culture of the company. All strategy, no execution.

The rise of digital has made transformation a far more strategic imperative. The issues of speed and responsiveness, customer engagement, leadership, and the exponential growth in technology make it unavoidable.

The problem is that change doesn’t come solely from a strategy, a method, a process adjustment, or from change-management propaganda. Truly impactful and sustainable change comes from the passion of people at all levels. Passion for what they do and how they work; passion for what your business does and stands for; passion to achieve the outcome to drive the business forward successfully. You cannot shoehorn a traditional organization’s leadership, structures, processes, and thinking into a time of ambiguity, fast pace, and customer centricity. Something has to change, and organizations have no choice but to deal with the following:

Tech at the core

Technology is here to stay as the strategic ...

Get Digital Transformation Game Plan now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.