Chapter 1 What is digital transformation
Digital transformation is the process of utilizing digital technologies to either create new or alter existing business processes, culture, and overall customer experience to meet the changing business and market requirements. Also, it is a business reimaging process of surpassing all traditional roles of sales, marketing, and customer service.
Digital transformation is a holistic process that looks at the wider picture instead of focusing on particular business areas. By moving away from conventional business methods to a digital era, business owners have a valuable opportunity ...
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