Digital Transformation Payday

CHAPTER 10End‐to‐End: Our Framework in Action

To better understand how all elements of our framework fit together in practice, let me briefly sketch two recent digital transformation examples from real clients. They are heavily sanitized for obvious compliance reasons, but you should get the idea.

Example 1: Adjacent/Frontier Business Transformation

The first client is a publicly traded technology services provider, among the top five companies in its current markets and an aggressive challenger to the biggest two players operating in the space. Its existing services and customer base were growing at a moderate pace and at low but acceptable margins, but given the overall digital transformation hype, it was lacking the fantasy of something new and unique. To initiate the transition to a more digital‐driven company, the CEO relied on the bet that there would soon be a new B2B2C market segment in their sector. He envisioned a design/strategy aiming at swiftly establishing a new IoT (Internet of Things) proposition based on building a unique cloud and experience technology platform of platforms, combining leading‐edge analytics of existing sanitized customer data built on unique cyber‐/data‐security technologies as catalysts/drivers, a soon‐to‐be developed IoT service toolbox environment, and an open‐access digital‐experience technology model. This open‐access model would allow third parties (the Bs in B2B2C) to develop their own services based on the data and services on the ...