Digital Transformation

CHAPTER 2Design Thinking

This chapter provides an overview of the design thinking process, which helps the enterprise to become creative and innovative to solve problems in collaboration with the users. It discusses the methodology and different tools and techniques that can be used at various stages of the process along with the use cases to make the enterprise intelligent.

Design Thinking Overview

The emerging technology and its ease of use have changed the needs and behavior of the external market and customers. With the change to the ecosystem happening so fast, it's difficult to create a model from past experience and refer it as part of the solution for the future work that we undertake. Design thinking is the tool that focuses primarily on the customer requirements, takes all the external environmental factors into consideration, and provides multiple options for a solution that can be tested and refined to perfection to reduce risk and increase the probability of success.

Understanding Design Thinking

Design always starts with humans, their needs, values, desires, thoughts, and what they have in their mind to achieve the end goal. The design thinking concept is built on the designer's perspective, their reasoning style, and how they think and act when identifying problems and generating solutions. Thus, design thinking involves a collaborative approach with multidisciplinary teams to create a diverse array of viewpoints, which are subject to many interpretations ...