Digital Wedding Photography For Dummies

Using Social Media Outlets

Because most of your marketing will take place on the Internet, one of the best ways to bring attention to your photography business is through the use of social media. You’re in the business of people, after all, and what better way to connect with others online than through outlets like Facebook, Twitter, Pinterest, and blogging? Not only does social media allow you to reach a target audience, but most of the time it also doesn’t cost you anything but a little invested time!

Creating a business page on Facebook

In recent years, Facebook has become such a comprehensive way of maintaining and building online relationships that I believe it’s crucial for every photographer to have his or her own business page. A business page is different from a personal profile page in that instead of having a friend list, you acquire followers when people “like” your page. Your followers can see your page’s status updates, but you don’t see your fans’ updates in your newsfeed.

Another difference between a personal and business page is that you are able to promote your business page on other users’ Facebook profile pages through the use of pay-per-click advertising. You can establish the maximum amount you want to spend per day on advertising, and you only pay when people click on your ad for more information.

Because Facebook allows you to tag your clients in photos and ...