Chapter 2: Developing Your Own Style


Your “style” of photography is a combination of the way you act while shooting the pictures and the type of pictures you create. Wedding photographers generally fall into one of three styles; however, it is possible for one photographer to shoot in more than one style and even to switch styles throughout the wedding day. In this chapter I take an in-depth look at the three main stylistic approaches to wedding photography: Traditional, Photojournalistic, and Portrait Journalism. I discuss the different photographic techniques used in each style, how the images differ, and what the clients want; and I include a few tips to help you decide which style is right for you. But first, I begin the chapter with a discussion about various methods for pricing wedding photography. Although the topic may appear to be misplaced, it is vital to understanding the different styles of wedding photography.

Two Business Models

Key to developing your own wedding photography style is understanding the various methods of pricing wedding photography. The price structure you choose is what motivates you to shoot certain types of images and to work in different styles throughout the day. For example, are you shooting to generate print sales, or are you shooting to provide a personal service for the bride and groom? Your answer may be determined by your personality, or ...

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