8 Transmedia storytelling and audience

Memory and market

Colin B. Harvey


The exact definition of transmedia storytelling is a subject of contention, but broadly speaking the term describes connected narratives told across multiple media platforms. Such platforms might include, but are not limited to, novels, films, video games, websites, comics, social media, alternate reality games (ARGs) and manifold kinds of user-driven content (UDC). Notable examples of transmedia franchises centre around films such as The Matrix, Tron and Star Wars and television programmes such as Sherlock, 24 and Doctor Who. Transmedia storytelling is characterized by an often complex network of interrelationships involving licence holders and licensees, producers, consumers ...

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