CHAPTER 1
Uncover Your Brand
Who Are You?
Real precedes virtual.
One of the most egregious errors I see in digital branding comes from starting in the middle of the process. Why do I see this error so often? Because so many professionals started building their brand only after the digital tools became available. They began creating visibility without clarity about their message—squandering their efforts and diluting their brand rather than targeting it.
You can’t start expressing and expanding your brand in the digital world until you extract your traits. That is, you need to understand exactly what your brand is.
But before we do that, let’s take a good look at the cornerstone and define what personal branding is.
When I started my personal ...
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