Digital You: Real Personal Branding in the Virtual Age

CHAPTER 3

Deliver Your Brand Daily

 

What’s Your Story?

Your authentic story is told in many forms, from your elevator pitch to your bio. Dan Pink, author of A Whole New Mind, explains the connection between your story and authenticity brilliantly, “We are our stories. We compress years of experience, thought, and emotion into a few compact narratives that we convey to others and tell ourselves. That has always been true. But personal narrative has become more prevalent, and perhaps more urgent, in a time of abundance, when many of us are freer to seek a deeper understanding of ourselves and our purpose.”

But before we get to your story, let’s talk about the foundational skill that’s needed to tell your story: communication.

We talked about how ...