CHAPTER 8
Build Your Personal Brand Identity System
Design the Package
When I was living in Europe, I was on a BBC reality TV show pilot called Nice Package. Now before your mind wanders into X-rated territory, Nice Package referred to everything that surrounds someone—in the case of this reality show, someone you want to date. In this pilot for the series, a young single woman got to check out everything about three potential dates—everything, that is, except the guy himself. Together, we rummaged through the guys’ apartments, talked to their friends, drove in their cars, visited their favorite pubs, and so forth. I was the guest personal branding expert for the show and was tasked with helping her make sense of the brand environments of these ...
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