CHAPTER 9
Use Rich Media to Engage and Connect
Get Ready For Your Close-Up
Video is vital. If you have read anything I have written over the past decade—in my Forbes column, my LinkedIn blog, or previous books—you know I am video’s biggest fan. And that’s because it is the single best opportunity for brand building, next to being there in person, of course. Look at the nine trends I shared at the start of this book, and you’ll see that a majority of them are tied to the importance of video. In fact, one of the reasons remote work has become possible and more productive is because of the power and availability of all things video.
MINDSET RESET ...
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