Index
A
Accomplished (profile type), 82, 82f, 83
accomplishments, 43, 45
Admired (profile type), 82, 82f, 83
Adobe Spark, 130
Affable (profile type), 82, 82f, 83
anchoring, 62–63
Anemic (profile type), 82, 82f
Apple, 61–62
appreciation, 181
Atkinson, Joe, 12
attention spans, 145, 147, 189
Audacity, 133
audio, 131–133
audiojungle.net, 133
authenticity, 25–27, 36–39, 128, 180
B
backgrounds/backdrops, 112, 129–130, 142–143, 147
biases, cognitive, 62–63, 62f
Big Three, 84t, 86–95
bios, 48, 100–102, 141, 144–145. See also LinkedIn
brand association, 178
brand community, 33–35
brand continuum, 23–24, 23f, 155, 155f
brandscaping, 7–8
bumpers, 133, 144–145
Burgess, Cheryl, 194
Burgess, Mark, 10
C
Canva, 129
choice, 29
clarity, 38–39
clothing, 127–129, ...
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