Introduction
Personal Branding Is Dead
That headline might seem heretical—not to mention self-defeating—coming from me, a pioneer in the field of personal branding.
But it’s true.
At least, it’s true that the concept of personal branding as we once defined it has no more life in it. It’s no longer relevant. It’s nothing more than a relic.
RIP old personal branding.
We didn’t know it then, but analog personal branding was a mere prototype for the glorious, global, digital branding machine that today’s workforce is learning to operate.
But before we lay to rest the personal branding of yesterday, let’s take a trip down memory lane (at warp speed).
The idea of personal branding was not an instant hit. Take it from me. I was there at the beginning. ...
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