Your backlist promises long-tail sales and newfound revenue. But to tap this potential, your books must exist in a digital form. Learn practical information to make decisions about digitization.
Table of Contents
- Chapter 1: Introduction 00:16:27
- Chapter 2: Customized publishing 00:16:10
- Chapter 3: Meet accessibility requirements 00:09:49
- Chapter 4: Get to know your content 00:16:35
- Chapter 5: Position references 00:15:29
- Chapter 6: Plan for content reuse 00:16:55
- Chapter 7: Lesson learned at Cengage 00:18:32
- Chapter 8: Process & workflow 00:16:28
- Chapter 9: Tracking production activity 00:10:46
- Chapter 10: Concluding remarks and Q&A 00:21:43
- Title: Digitizing Your Backlist
- Release date: April 2008
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9780596519872