Video description
Your backlist promises long-tail sales and newfound revenue. But to tap this potential, your books must exist in a digital form. Learn practical information to make decisions about digitization.
Table of contents
- Chapter 1: Introduction
- Chapter 2: Customized publishing
- Chapter 3: Meet accessibility requirements
- Chapter 4: Get to know your content
- Chapter 5: Position references
- Chapter 6: Plan for content reuse
- Chapter 7: Lesson learned at Cengage
- Chapter 8: Process workflow
- Chapter 9: Tracking production activity
- Chapter 10: Concluding remarks and Q
Product information
- Title: Digitizing Your Backlist
- Author(s):
- Release date: April 2008
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 978059651987
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