Video description
Your backlist promises long-tail sales and newfound revenue. But to tap this potential, your books must exist in a digital form. Learn practical information to make decisions about digitization.
Table of contents
- Chapter 1: Introduction
- Chapter 2: Customized publishing
- Chapter 3: Meet accessibility requirements
- Chapter 4: Get to know your content
- Chapter 5: Position references
- Chapter 6: Plan for content reuse
- Chapter 7: Lesson learned at Cengage
- Chapter 8: Process workflow
- Chapter 9: Tracking production activity
- Chapter 10: Concluding remarks and Q
Product information
- Title: Digitizing Your Backlist
- Author(s):
- Release date: April 2008
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 978059651987
You might also like
video
SPIN Selling (Audio Book)
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading …
video
Social Media: Image Marketing with Pinterest (Streaming Video)
"A picture is worth a thousand words", this quote by Arthur Brisbane sums up the importance …
video
Managing For People Who Hate Managing
More often than not, professional success means becoming a manager. Yet nobody prepared you for how …
video
Work Without Stress: Building a Resilient Mindset for Lasting Success (Audio Book)
A critical professional and leadership skill, resilience can be learned and developed. Based on 30 years …