Book description
Become a direct sales success story with this insider guide to making it big
Direct Selling For Dummies is the perfect resource for anyone involved or interested in direct sales. Written by a 35-year veteran of this booming industry, this useful guide teaches you everything you need to know to achieve and maintain lasting success. You'll learn the insider tips that only the pros know, and how to structure your business, your time, and your customer relationships to optimize sales and achieve your goals. Compare party plans, multi-level marketing, and hybrid models to see where your talents fit best, and discover the most effective ways to promote your products and get people interested. You'll leverage social media as one of the most powerful tools in modern sales, and gain new ideas for recruiting, booking, and time management. With clear guidance and a fun, friendly style, this book gives you the strategies you need to be a direct sales success.
The direct sales industry is going strong, with more participants now than any time in the past, yet with less face-to-face engagement. Businesses are operating online, people are shopping online, and more people are recruiting through platforms like social media. If you hope to be a direct sales success, now is the time to get up to speed on what that means today. This book shows you everything you need to know, and gives you the tools you need to put your ideas into action.
Choose the right direct sales model
Secure bookings and manage your time
Recruit and drive interest in the product and company
Harness the power of social media to make sales
Direct sales can be your ticket to independence. Stop punching the clock and become your own boss — and watch your income grow. With Direct Selling For Dummies, you'll have the skills and information you need to be a success.
Table of contents
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- Cover
- Introduction
- Part I: Exploring the Direct Sales Industry
- Part II: Building the Skills to Create a Successful Business
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Part III: Putting Sales Strategies into Practice
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Chapter 7: Building Your Business on Bookings
- Understanding the Importance of Bookings
- Keeping Control of Your Calendar
- Scheduling Appointments and Bookings
- Securing Bookings or Appointments
- Why People Book — Or Don’t
- Three Power Questions to Get the Reluctant to Say Yes
- Planting Booking Seeds
- The Booking Talk
- Tips for Securing More Bookings
- Overcoming Common Objections
- Tips on Finding New Business
- Chapter 8: Planning a Launch Party or Show
- Chapter 9: Hosting Successful Parties
- Chapter 10: Coaching Your Host
- Chapter 11: Social Selling: Direct Selling on Social Media
- Chapter 12: The Power of One-on-One Selling
- Chapter 13: Sustaining Growth: The Fortune Is in the Follow-Up
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Chapter 7: Building Your Business on Bookings
- Part IV: Building an Organization
- Part V: Operating and Maintaining a Successful Business
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Part VI: The Part of Tens
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Chapter 21: Ten Mistakes to Avoid
- Not Starting with a Strong Line-up of Events
- Being Afraid to Ask for a Party or Appointment
- Failing to Set Goals
- Lacking Commitment and Persistence
- Prejudging Customers and Prospects
- Not Treating Your Business like a Business
- Lacking Focus
- Skipping Training and Development
- Neglecting Business Relationships
- Depending on Friends and Family for Too Long
- Chapter 22: Top Ten Resources for Direct Sellers
- Chapter 23: Ten Benefits of Direct Sales
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Chapter 21: Ten Mistakes to Avoid
- Dedication
- Cheat Sheet
- Connect with Dummies
- End User License Agreement
Product information
- Title: Direct Selling For Dummies
- Author(s):
- Release date: October 2015
- Publisher(s): For Dummies
- ISBN: 9781119076483
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