Direct Selling For Dummies, 2nd Edition

Introduction

Welcome to the revised version of Direct Selling For Dummies. When Wiley Publishing first reached out to me almost eight years ago to write a book about direct sales, I was extremely honored. I’m humbled by how many people have read this book and have experienced much success. When it became a best-seller in one week in four countries, I was over the moon.

Now, seven years later after its launch, and the past two years experiencing a pandemic, the industry has undergone an accelerated amount of change. In my 35+ years in the industry, I’ve never experienced so much change so quickly.

I felt it was a great time for an update to reflect the current strategies that people within the industry are currently using to succeed. Much of this reflects the increase with online presence.

Despite what you may read on Facebook, creating and maintaining a successful direct sales business involves a lot more than posting product shots and waiting for results. Direct sales is like any other business — it requires having the knowledge and applying it; in other words, it takes work. But the benefits of increased income, flexibility, recognition, and personal growth all are worth it.

Because you picked up this book, I assume you want to find out more and are ready to take a chance on you. This step-by-step guide can help you navigate this industry and its endless potential. Congratulations on taking the first step. I’m here for you every step of the way so you can be as successful as ...