Chapter 2
The Perfect Side Hustle — Spotting Which Model is Right For You
IN THIS CHAPTER
Understanding Network Marketing
Checking out Social Selling
Zeroing in on the Influencer/Affiliate model
For many years, there was a big distinction between the Network Marketing business model and the Party Plan business model, now referred to as Social Selling. In recent years, the two models have started to come together, and in large part, that’s where the term hybrid comes from. Companies take the best attributes of both models and bring them together in one company. I’ve also heard people refer to their company as a hybrid because of the type of compensation plan they have created. And most of the Network Marketing companies are becoming more product focused, whereas they used to focus almost exclusively on the business opportunity. With stricter guidelines from the Federal Trade Commission (FTC), it’s imperative for everyone to have customers.
At the end of the day, what all models have in common is that direct sales is where the representative sells direct to the consumer or customer without the aid of a retail establishment.
Although many have strong opinions about which model is ...
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