Chapter 7
Launching Your New Direct Sales Business
IN THIS CHAPTER
Understanding the importance of a launch party/event
Planning and executing a successful launch
Having a back-up launch party/event
Scheduling your parties/events with the two-booking method
A launch party/event can be an in-person or online event where you launch your new business to your friends and family. The launch party — sometimes referred to as a grand opening, debut, kick-off or launch event — sets the tone and creates momentum for your business. No matter what you want to call it, it’s the best way to introduce your new business to a large group of people.
The people at your launch event are your warm market. Your friends and family are likely to be your first customers as well as your first hosts.
Even though your friends and family will help you with your first parties/events, it’s the bookings you get from those events that will help you grow your business. A launch event shows your friends and family ...
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