Direct Selling For Dummies, 2nd Edition

Chapter 9

Choosing the Right Social Media Platforms

IN THIS CHAPTER

Focusing on what social media is right for your business

Identifying each popular social media platform

Creating content

Adhering to some do’s and don’ts

Direct sellers can use media networks to connect with current customers, potential leads, and team members. Social media gives independent reps a chance to stand out in their company and grow their businesses by creating engaging, valuable, and entertaining content — all online. You can gain new customers, book your next events, and connect with future team members all by posting and sharing on social media. As a result, social media has become an integral part of your direct sales business.

Deciding where to start on social media with your direct sales business can leave you feeling overwhelmed, as though you must show up everywhere to reach the right people.

Not to fret. That’s a myth. Social media platforms are constantly evolving the way people socialize, buy, sell, make money, and do business. They have changed everything, especially how you can grow your ...