Direct Selling For Dummies, 2nd Edition

Chapter 12

Creating Content: Blogging, Images, and Videos

IN THIS CHAPTER

Understanding the power of personal branding

Batching content for success

Establishing the goals of your content

Creating images, videos, and captions and using hashtags, blogging, and emailing

The most common myth when creating content is that you need to be inspired. The challenge is that it can cause you to post only when you feel like it and your posts aren’t consistent. Doing that can lead to bad social media habits, like only posting things you find entertaining, posting a random quote because you feel like you have to, or posting only when you need sales. You can’t grow a community on social media unless you’re consistent and strategic.

This chapter covers my best tips and practices for creating content so you can show up consistently, and ultimately save time, because social media is just one part of your business.

Building Your Personal Brand + Positioning Yourself as the Expert

Understanding your brand and how you want to be seen will affect the type of content you create. Your brand is your visuals ...