Direct Selling For Dummies, 2nd Edition

Chapter 13

Building Your Business on Bookings

IN THIS CHAPTER

Maintaining your calendar, hours, and schedule

Securing and dating bookings

Overcoming common objections

Getting bookings and more business

In today’s direct selling world, you can conduct your business in many ways. The most efficient and strongest is through in-person or online events, which are most often held by a host. However, getting bookings for events in offices and cafes and a variety of other locations is popular, too.

Bookings are the heartbeat of your business, and without them your business will die.

Okay, maybe your business won’t die, but it certainly won’t be living up to its full potential. The two most significant ways to get sales are through events and your online customer community. The quickest way to grow your online community is through your events. After all, selling to many is more efficient than selling one to one.

As long as you have bookings or appointments scheduled and secured, you have ...