Direct Selling For Dummies, 2nd Edition

Chapter 15

Hosting Successful In-Person and Online Events

IN THIS CHAPTER

Exploring the six key elements of a successful event

Giving your talks at events with scripting examples

Building desire for products, hosting, and the opportunity

In my many years of experience in direct sales, I’ve participated in thousands of in-person events and had the privilege of being a part of several surveys and focus groups. In that time, I’ve discovered why people want to host and attend in-person events and the best ways to go about doing so. Since the explosion of online events, I’ve spent countless hours interviewing some of the most successful people and participating in hundreds of online events to observe best practices. This chapter contains my distilled wisdom on this important topic.

Contrary to what some may think, prior to COVID the in-person event was alive and well. In a busy and stressed-out world, an in-person event is a good opportunity for people to get together, socialize, and have a fun and unique shopping experience.

With all the new unique online platforms and the ability to do business from anywhere without leaving your home, the online event has become a preferred way of ...