Direct Selling Success

Book description

The eagerly awaited sequel to the worldwide bestseller How to Build a Multi-Level Money Machine from Direct Selling icon and Hall of Famer Randy Gage 

Randy Gage revolutionized the Direct Selling profession with the bestselling phenomenon How to Build a Multi-Level Money Machine, translated into more than 20 languages. Now he’s at it again with the long-waited sequel: Direct Selling Success. This all-new book is the ultimate textbook on creating success in the business. You’ll learn everything from choosing the right company, finding the best candidates, becoming a rock star recruiter—to advanced skills like making powerful presentations, becoming a leader, and creating a leadership factory on your team.

Since Randy’s previous book took the profession by storm, there have been significant changes to the business that demand a fully up-to-date sequel: Regulatory oversight of the industry has increased dramatically, it’s now much trickier to make simple product or income claims, and distributors are hungry for the right information on how to get it done. The business model has gained widespread public acceptance—it’s now common for industry companies to secure naming rights for sports arenas and sponsor major league teams. Even Warren Buffet and Forbes Magazine promote the business. More and more people are taking on side hustles and are considering or already in the business.Maybe the biggest change is the impact of e-commerce, social media, and mobile apps on the business today. Randy’s up-to-the-minute book explains how you can become successful in this new environment. The need for expert, proven guidance on the Direct Selling and Network Marketing profession has never been greater than right now. Direct Selling Success will help you: 

  • Choose the best company for you
  • Locate the best candidates
  • Become a Rock Star recruiter
  • Design your system to create maximum duplication
  • Employ the latest e-commerce and social media marketing techniques to grow your business
  • Conduct powerful persuasive presentations
  • Become a positive, dynamic leader for your team

The Direct Selling industry continues to experience robust growth. The opportunity to generate passive income and create complete financial freedom is immense under current conditions. Direct Selling Success is a must-have resource for anyone who wants to build a team of customers and distributors that will generate residual income for years to come.

Table of contents

  1. Cover
  2. Introduction Dream Big, Act Deliberately
  3. Chapter 1 The #1 Secret for Creating Prosperity
    1. What You Don’t Need
    2. What It Takes to Succeed
  4. Chapter 2 R.I.P. MLM
    1. Leveraged Sales
  5. Chapter 3 Choosing the Right Company for You
    1. Illegal Pyramids versus Legitimate Pay Plans
    2. Other Questionable Clubs
    3. Finding the Right Fit
    4. Examining the Company
  6. Chapter 4 The Secret to Lightning-Fast Growth
    1. The Mindset to Make It Happen
    2. A Real Commitment
    3. Build the Foundation
    4. Commit to Doing a Major Blast
  7. Chapter 5 How to Construct a “Bullet-Proof” Duplicable System
    1. Truth 1: It doesn’t matter what works. A lot of stuff works. What really matters is what duplicates.
    2. Truth 2: If you “drive” lines, they won’t duplicate. You have to build them with people and process.
    3. Truth 3: The closer you adhere to “the formula,” the stronger your duplication will be.
    4. Truth 4: You can make the best decisions only if you’re working from a valid sample.
    5. Truth 5: Your system should be based on the premise that all team members practice three actions simultaneously. Those actions are study, do, and teach.
    6. Truth 6: Make all recruiting interactions dependent on a third-party tool.
    7. Truth 7: Open people; don’t close them.
    8. Delineate the System
    9. Some Final Thoughts
  8. Chapter 6 Building Gargantuan Customer Volume
    1. Volume-Building Tips
    2. The Leverage Factor
  9. Chapter 7 How to Prospect Brilliant Talent
    1. Practicing Good Ethics
    2. Develop the Mindset of an Elite-Level Recruiter
    3. A Few Key Thoughts to Revisit
  10. Chapter 8 The Science of Successful Recruiting
    1. Conducting Home Meetings
    2. Conducting One-on-Ones
    3. For Large-Venue Presentations
    4. Conducting Online Presentations
    5. Supporting Your Retailers
    6. Bonus Tips on Presenting and Enrolling
  11. Chapter 9 Harnessing E-Commerce and Social Media to Explode Growth
    1. Embracing e-Commerce, Technology, and Social Media
    2. Building Volume with Social Media
  12. Chapter 10 Creating Sustainable Duplication and Profound Depth
    1. Building Lines versus Driving Lines
    2. Securing a Line
    3. Lead by Example
    4. Getting People Past the Break-Even Point
  13. Chapter 11 Building a Business the Sun Never Sets On
    1. Looking at Long Distance Lines
    2. Starting a New Line
  14. Chapter 12 Leadership Landmines That Kill Growth
    1. The Martyr
    2. The Tactician
    3. The Messiah
    4. The Social (Media) Butterfly
    5. The Mad Genius
    6. The Follower
    7. The Moth
    8. The Ostrich
    9. The Prince(ess) of Darkness
    10. The Party Animal
    11. The Sales Pro
    12. The BFF
    13. The Blind, Hungry Dog in a Butcher Shop
    14. The Renegade
    15. The Hometown Prophet
    16. The Shrewd Investor
    17. The Helicopter Sponsor
    18. The Hollywood Director
    19. The Con Man (Woman)
  15. Chapter 13 Building Your Personal Leadership Brand
    1. Dynamics of Personal Branding
    2. The Real Truth on Branding
    3. Positioning Yourself as a Leader
  16. Chapter 14 How You Become a Positive, Powerful Leader
    1. Stepping into the Rare Air of Leadership Greatness
  17. Chapter 15 Building Belief in Your Team
    1. 1. Posture
    2. 2. Image Matters
    3. 3. Building through Events
    4. 4. Personal Development
    5. 5. How Consistent Are You?
    6. 6. What’s Your Level of Commitment?
    7. 7. Sacrifice
  18. Chapter 16 How to Create a Leadership Factory
    1. Teaching Others How to Think
    2. Investing in Leaders
    3. Five Foundational Premises
    4. The Leadership Development Path in Leveraged Sales
    5. The Four Levels of Leadership
  19. Chapter 17 Becoming Wealthy, Not Just “Instagram Rich”
    1. The Hierarchy of Selling the Dream
  20. Chapter 18 The Brutal Truth Nobody Else Will Tell You…
  21. Recommended Resources
  22. “Did This Guy Write Anything Else?”
  23. Acknowledgments
  24. About the Author
  25. Index
  26. End User License Agreement

Product information

  • Title: Direct Selling Success
  • Author(s): Randy Gage
  • Release date: July 2019
  • Publisher(s): Wiley
  • ISBN: 9781119594550