Book description
The eagerly awaited sequel to the worldwide bestseller How to Build a Multi-Level Money Machine from Direct Selling icon and Hall of Famer Randy Gage
Randy Gage revolutionized the Direct Selling profession with the bestselling phenomenon How to Build a Multi-Level Money Machine, translated into more than 20 languages. Now he’s at it again with the long-waited sequel: Direct Selling Success. This all-new book is the ultimate textbook on creating success in the business. You’ll learn everything from choosing the right company, finding the best candidates, becoming a rock star recruiter—to advanced skills like making powerful presentations, becoming a leader, and creating a leadership factory on your team.
Since Randy’s previous book took the profession by storm, there have been significant changes to the business that demand a fully up-to-date sequel: Regulatory oversight of the industry has increased dramatically, it’s now much trickier to make simple product or income claims, and distributors are hungry for the right information on how to get it done. The business model has gained widespread public acceptance—it’s now common for industry companies to secure naming rights for sports arenas and sponsor major league teams. Even Warren Buffet and Forbes Magazine promote the business. More and more people are taking on side hustles and are considering or already in the business.Maybe the biggest change is the impact of e-commerce, social media, and mobile apps on the business today. Randy’s up-to-the-minute book explains how you can become successful in this new environment. The need for expert, proven guidance on the Direct Selling and Network Marketing profession has never been greater than right now. Direct Selling Success will help you:
- Choose the best company for you
- Locate the best candidates
- Become a Rock Star recruiter
- Design your system to create maximum duplication
- Employ the latest e-commerce and social media marketing techniques to grow your business
- Conduct powerful persuasive presentations
- Become a positive, dynamic leader for your team
The Direct Selling industry continues to experience robust growth. The opportunity to generate passive income and create complete financial freedom is immense under current conditions. Direct Selling Success is a must-have resource for anyone who wants to build a team of customers and distributors that will generate residual income for years to come.
Table of contents
- Cover
- Introduction Dream Big, Act Deliberately
- Chapter 1 The #1 Secret for Creating Prosperity
- Chapter 2 R.I.P. MLM
- Chapter 3 Choosing the Right Company for You
- Chapter 4 The Secret to Lightning-Fast Growth
-
Chapter 5 How to Construct a “Bullet-Proof” Duplicable System
- Truth 1: It doesn’t matter what works. A lot of stuff works. What really matters is what duplicates.
- Truth 2: If you “drive” lines, they won’t duplicate. You have to build them with people and process.
- Truth 3: The closer you adhere to “the formula,” the stronger your duplication will be.
- Truth 4: You can make the best decisions only if you’re working from a valid sample.
- Truth 5: Your system should be based on the premise that all team members practice three actions simultaneously. Those actions are study, do, and teach.
- Truth 6: Make all recruiting interactions dependent on a third-party tool.
- Truth 7: Open people; don’t close them.
- Delineate the System
- Some Final Thoughts
- Chapter 6 Building Gargantuan Customer Volume
- Chapter 7 How to Prospect Brilliant Talent
- Chapter 8 The Science of Successful Recruiting
- Chapter 9 Harnessing E-Commerce and Social Media to Explode Growth
- Chapter 10 Creating Sustainable Duplication and Profound Depth
- Chapter 11 Building a Business the Sun Never Sets On
-
Chapter 12 Leadership Landmines That Kill Growth
- The Martyr
- The Tactician
- The Messiah
- The Social (Media) Butterfly
- The Mad Genius
- The Follower
- The Moth
- The Ostrich
- The Prince(ess) of Darkness
- The Party Animal
- The Sales Pro
- The BFF
- The Blind, Hungry Dog in a Butcher Shop
- The Renegade
- The Hometown Prophet
- The Shrewd Investor
- The Helicopter Sponsor
- The Hollywood Director
- The Con Man (Woman)
- Chapter 13 Building Your Personal Leadership Brand
- Chapter 14 How You Become a Positive, Powerful Leader
- Chapter 15 Building Belief in Your Team
- Chapter 16 How to Create a Leadership Factory
- Chapter 17 Becoming Wealthy, Not Just “Instagram Rich”
- Chapter 18 The Brutal Truth Nobody Else Will Tell You…
- Recommended Resources
- “Did This Guy Write Anything Else?”
- Acknowledgments
- About the Author
- Index
- End User License Agreement
Product information
- Title: Direct Selling Success
- Author(s):
- Release date: July 2019
- Publisher(s): Wiley
- ISBN: 9781119594550
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