BECOMING INDEPENDENT

Distribution After the Multiplex

▶ By Max Sexton and Dominic Lees

 

 

“Ownership of entertainment distribution capability is like ownership of a toll road or bridge. No matter how good or bad the software product … is, it must pass over or cross through a distribution pipeline in order to reach the consumer.”

Harold Vogel

As quoted in Contemporary Hollywood Cinema, film industry analyst Harold Vogel encapsulates the problem facing independent filmmakers: In the traditional model of film distribution, filmmakers must gain access to the major exhibition channels to reach the audience.3 Today, the power of the major distributors continues unabated. In his book The Big Picture: The New Logic of Money and Power in Hollywood ...

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