Directing Television Commercials

Guidelines for a Fruitful Career

▶ By Bill Linsman



I directed hundreds of commercials in my twenty-five years as a director. I directed spots for clients such as McDonald’s and Taco Bell and Porsche-Audi and Wells Fargo. In 1976, I founded Linsmanfilm and soon became a favorite director of the largest producer of commercials in the world, the multinational packaged-goods manufacturer Procter & Gamble. I worked on dozens of P&G brands worldwide, specializing in baby spots (Pampers and Luvs), which I shot in New York, London, Milan, Moscow, Hamburg, Prague, Budapest, Kuala Lumpur (Malaysia), Manila, and Beijing. During that period, I was known as the “baby director.” I also directed dozens of Honda and Acura ...

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