Directing Television Commercials

Guidelines for a Fruitful Career

▶ By Bill Linsman

 

 

I directed hundreds of commercials in my twenty-five years as a director. I directed spots for clients such as McDonald’s and Taco Bell and Porsche-Audi and Wells Fargo. In 1976, I founded Linsmanfilm and soon became a favorite director of the largest producer of commercials in the world, the multinational packaged-goods manufacturer Procter & Gamble. I worked on dozens of P&G brands worldwide, specializing in baby spots (Pampers and Luvs), which I shot in New York, London, Milan, Moscow, Hamburg, Prague, Budapest, Kuala Lumpur (Malaysia), Manila, and Beijing. During that period, I was known as the “baby director.” I also directed dozens of Honda and Acura ...

Get Directing for the Screen now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.