Chapter 5. Gaining the Keys to a Creative Mind and Culture


Our culture is what gives us the best chance of continuous success for many generations of technology and people.

 --reed hastings, founder and chairman, netflix

It was 4 p.m. on a Thursday afternoon, when the ePrize phones went dead, the servers shut down, and e-mail and BlackBerry usage stopped cold. My staff was confused and about to hit the panic button.

Then came the announcement: "I am kidnapping the company," I said in a serious tone. We hustled everyone outside and told the group to meet immediately at the closest Best Buy store. Upon arrival, I gave everyone a $200 gift card along with a specific instruction: "Here's a little bonus. You are not allowed to save it. You have ...

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