Chapter 8. Generating Creative Sparks

 

Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen.

 
 --john steinbeck

There are some things in life that just scare the heck out of you. For some people, their worst fear is public speaking. For others, it could be heights, small spaces, bears, germs, or even love. Some people—maybe even you—fear the blank page or any situation in which they must spark their creative process (technical term: getting-creative-now-o-phobia).

Irrational phobias can unfortunately cripple people, preventing them from reaching their potential and truly enjoying life. To unleash your creativity and that of your team, you need to break through the barriers that stall your creative ...

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