August 2013
Beginner
288 pages
6h 44m
English
Content preview from Disciplined Entrepreneurship: 24 Steps to a Successful StartupBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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STEP 5
Profile the Persona for the Beachhead Market
IN THIS STEP, YOU WILL:
- Choose one end user from one potential customer to be your Persona.
- Build a detailed description of that real person.
- Make the Persona visible to all in the new venture so that it gets referenced on an ongoing basis.
The Persona ensures that everyone is unambiguously focused on the same target.
One of the most fun and unifying steps of the 24 Steps process is developing the Persona. Unlike the End User Profile in Step 3, which is a composite of a person that represents your target customer, the Persona is a person who best represents the primary customer for the beachhead market. The Persona you are creating is of one end user from one potential customer who best exemplifies your End User Profile. The process of defining a Persona for your beachhead market makes your target customer tangible so that all members of the founding team, and all employees, have absolute clarity and focus on the same goal of making ...
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