STEP 5
Profile the Persona for the Beachhead Market
IN THIS STEP, YOU WILL:
- Choose one end user from one potential customer to be your Persona.
- Build a detailed description of that real person.
- Make the Persona visible to all in the new venture so that it gets referenced on an ongoing basis.
The Persona ensures that everyone is unambiguously focused on the same target.
One of the most fun and unifying steps of the 24 Steps process is developing the Persona. Unlike the End User Profile in Step 3, which is a composite of a person that represents your target customer, the Persona is a person who best represents the primary customer for the beachhead market. The Persona you are creating is of one end user from one potential customer who best exemplifies your End User Profile. The process of defining a Persona for your beachhead market makes your target customer tangible so that all members of the founding team, and all employees, have absolute clarity and focus on the same goal of making ...
Get Disciplined Entrepreneurship: 24 Steps to a Successful Startup now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
